fine oh sorry define your target group accurate and precise and what that means I have a example here from this example is from raised a group i presented to an accurate an accurate definition of target would be homeowners that want to sell real estate if you're released in both of your reach the agent this might be the good time home homeowners that want to sell realistic because you're always you know struggling for more options if you want to do more precise because who wants they want to sell real estate are all over the world but you're in hawaii you say okay let me have it down how many corners then what accelrys that you know what you keep so Tommy who is way smaller but you can focus on your tiny pool you're not everything in there like millions and millions of people all over the world no you're addressing only the homes that want to sell the race and in Waikiki next thing is because that's not that's not enough we said okay because then it could be you know it could be a premier parking lot could be a garage could be an apartment could be you know how to do whatever but a lot of times it makes sense especially released it if you specialize in something you know there's people that specialize on selling for example golf courses there's people that specialize on family out there there's people that specialized on condos or apartments and that's what we did with the last point we said okay we only want to target then want to sell their apartment then why keep small target group but if you're good if you're a good that you go to your marketing everybody that no wants to sell his apartment in her apartment in waikiki will come to you because they know oh that's the night because he only does apartment so he knows what he's talking about instead of going to somebody you know who does everything so toggle very important and this is because it will bless it so important because a tiny group if you know your target move the better you define it and then better you know your time to the better will your internet marketing material interesting because then you just you don't market to just everybody out there you walk into the people that are most likely europe your future client so define the time loop it's very important and after that you can actually think about going out there then barbecue